Email Marketing

"Email Marketing is the most underrated channel however it is one of the secret weapons for many top brands. For every $1 spent, $44.25 is the average return on email marketing investment."

    Goal definition and strategy

  • Gather information about current customers
  • Analyzing purchasing patterns
  • Designing suitable campaign based on customers and industry
  • Define goals
  • Email Campaign tool Set-Up

  • Set up new app on Shopify or email marketing software (SaaS tools)
  • Upload and segment customer email list
  • Set email display and signature configuration
  • Creation of ‘welcome letter’ for new registrants
  • Other configuration like Social Share etc
  • Content & Frequency

  • Audit current marketing materials
  • Audit past email marketing activity if any
  • Develop calendar of topics to be covered in campaign
  • Determine objectives, frequency and basic content
  • Create master schedule & coordinate timing for maximum impact
  • Template Design & Layout

  • Select appropriate template and modify structure to compliment your brand identity
  • Using elements from your current website and marketing materials, customize the template to create an integrated, visually-cohesive design that truly reflects your business and brand identity
  • New Customized Landing Page
  • Landing Page URL Tagging
  • Create artwork for header utilizing your logo, newsletter title, date and/or issue number
  • Create footer to include your contact information
  • Integrate links throughout to drive traffic to your website
  • Add links to your social media pages
  • Email Creation

  • Design and layout of newsletter within your custom template
  • Format content/copy/text provided by client
  • Upload and resize images
  • Add links to images as necessary
  • Subject line design to maximize deliverability and open rate
  • Email Blasting & Tracking

  • Schedule and send
  • Access real-time, built-in results tracking and reporting functions
  • ROI Tracking

  • Tracking of increase in total sales driven by email campaign
  • List Maintenance

  • List cleansing (updates, bounces, unsubscribes)
  • List building and enrichment (through segmentation and targeting)
  • List management (based on specific data)
  • Analysis, Reporting & Recommendations

  • Campaign performance report
  • Comparisons and trends
  • Recommendations
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Contact Details

  • 2nd Floor, No. 1/1, 46 Cross, Sangam Circle, 8th Block, Jayanagar, Bangalore, India - 560070
  • Phone(USA): +1-415 800 4709
  • Phone(India): +91-99862 92508
  • Email:info@firstwireapp.com

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